The business world is all a buzz about social media. You are meant to spend your time blogging, commenting on pertinent articles in your industry, and joining online groups such as LinkedIn, Facebook and others. And, of course, if you have a moment of peace at work you should take time to Twitter your thoughts to your followers and soon-to-be followers about what's on your mind and what you are planning to do next in your frantic business and professional life. So perhaps you believe the weekend is a time to just chill. Unfortuntately, I say "No way Sister"! You have permission to leave the keyboard for weekdays but on weekends you must get out into the world and shout to the masses how you are the best little small business doing blah blah blah and no one has ever done it better. Yes, Ms. Entrepreneur you better be your own number one fan. You better spend all your time outside the office telling people about your business and why they need to hire you, refer you and better yet tell all their friends about you and your business. Tooting your horn is part of your role as an entrepreneur. And as a woman entrepreneur it often doesn't come natural. Perhaps you were raised to look nice and keep quiet because that's what nice young ladies do. Well, let me tell you you are not that little girl anymore. You are a grown woman with a business and you need to promote promote promote. Everyone you meet over the weekend is a potential client or a referral to one. So make sure you let everyone you meet know what you do and how to reach you. Think of social media as your best marketing and PR effort when you don't have your hair and makeup done. All the rest of the time tell the world why you are the person for the job.

HIRE VICKI TO SPEAK AT YOUR NEXT EVENT!