Business is booming for boomers starting businesses. Women, particularly, are becoming entrepreneurs for the first time in their late 50s and 60s. What motivates women at this time of their life to launch a business? The answers I hear will inspire you.
The leading reason is "I have been doing it their way (the corporate way) for all my life and now I'm ready to do it my way."
The next reason is "My kids are grown and on their own and I can invest in myself and the business I've always dreamed of."
And, finally, the third most likely reason is "I have no intention of ever retiring as I have too much to offer the world. I believe that my hobby, X, Y, or Z, can be turned into a small business where I'll be doing what I love and make money doing it."
Do any of these three reasons resonate with you?
Have you spent your life in corporate America believing you could do it better on your own?
Are your financial responsibilities such as: dental braces, private schools and colleges tuitions, food, clothing, housing and maybe even weddings for your family completed or at least minimized?
And, finally, do you look into the future and see yourself being happy doing what you love best and making money doing it?
Then, it is not too late for you to follow your dream and join the millions of other women, of all ages, around the world and become an entrepreneur.
Of course, one other reason boomers are launching businesses in record numbers is that employment opportunities for people over the age of 50 are becoming rare and, therefore self-employment may be the only option. After all, 50 is the new 30 and 60 is the new 40. So, why not become a woman entrepreneur?
When I am contacted by a boomer woman ready for the entrepreneurial challenge, she comes ready to work harder than ever before. She is determined to master business ownership as she is ready, willing and able to focus all her efforts on her new baby -- her own small business. She knows what hard work is and how important it is to do whatever necessary to achieve success. Most importantly, she recognizes that time is limited and can be wasted if not used appropriately. Therfore, she does her research and makes decisions to keep her business moving forward. Yes, time matters in business, and life, and there is never enough of it which gets more evident as we age.
Boomers also come to entrepreneurship with more self-confidence. Now, I don't mean they believe they can succeed no matter what, but they do believe in themselves and their abiity to persevere. By the time, one reaches one's 50s and 60s, one also is seen as more credible. Age brings wisdom, at least that's what most of us believe.
Finally, a woman in her 50s and 60s has learned more life's lessons, such as: Murphy's Law -if something bad can happen it most likely will and, if at first you don't succeed then try, try again. Yes, age brings resiliency and to be a successful woman entrepreneur you must be resilient. The old expression 'when life gives you lemons make lemonade' is the first lesson often learned in entrepreneurship.
You are never too old to start a business and never too old to become a woman entrepreneur. The greatest adventure life offers often doesn't begin until our 50s or 60s so please don't let age stop you from becoming all you dream to be.


