---
title: "Women Entrepreneurs Ask: \"What Do I Do First?\""
description: Women entrepreneurs launching a business for the first time often get stymied by what to do first.
image: https://vickidonlan.hs-sites.com/hs-fs/file-1448168709-jpg/images/chicken_and_egg-resized-600.jpg
---

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Shared Leadership for the Future

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# Women's Business Blog

# Women Entrepreneurs Ask: "What Do I Do First?"

Posted by Vicki Donlan on Wed, Aug 13, 2014 @ 14:08 PM

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There is more to being an entrepreneur than having an idea for a product or service? Entrepreneurs launch businesses. An idea, a product and/or a service is not a business. As a [women's business coach](https://vickidonlan.hs-sites.com/Womens-Business-Coaching/), I am asked by clients, "what do I do first?" It is the chicken or the egg dilemma, but unlike that philosophical question has a very simple answer.

![chicken or egg](https://vickidonlan.hs-sites.com/hs-fs/file-1448168709-jpg/images/chicken_and_egg-resized-600.jpg)The definition of a business is "the practice of making one's living by engaging in commerce."

In order to engage in commerce the entrepreneur must have something to sell - a product or a service. The product or service must have a price and that price must be greater than the costs of everything that is involved in getting that product or service to the customer.

Now, before you think I have completely lost my mind by being so simple with this definition I'll tell you a couple of stories that will provide some context for this blog.

Recently, I had a call from a woman identifying herself as a [woman in business](https://vickidonlan.hs-sites.com/Womens-Business-Coaching/). I asked her about her business and she asked me if I knew anything about fashion. I asked her if she was in the retail business and explained I had several clients in retail. She again wanted to know what I knew about fashion. Realizing that we weren't making any progress, I asked her to tell me why she thought she needed a business coach. She explained that she had a design for a shoe and was looking to partner with someone. I delved deeper with more questions trying to understand if in fact she even had a business.

**Caller:** I found the right partner who could connect me with the manufacturer I want in China, but he wants 49% of the business. Should I give it to him?

**Me:** Will you be selling your product wholesale or retail?

**Caller**: I don't know yet. Since I don't want to give him 49% of my business I reached out to a woman who has a fashion business who also wants to partner with me. How much % of my business she I offer her?

**Me:** What exactly do you think your business is and why are you giving any % away?

I share this conversation with you *(and maybe some of you reading this blog will relate with it)* in order for you to clearly see a product is NOT a business. And, of course, if she had an idea for a service and was progressing in the same way it is also clear that a service is NOT a business.

It doesn't matter if you believe the chicken or the egg came first. When you want to start a business the PLAN comes first. Yes, it is officially called the BUSINESS PLAN. A great place to start is with the [Guide to Small Business Ownership](http://financesonline.org/small-business-ownership/) at FinancesOnline.org.

Getting back to the definition for a business - the practice of making one's living by engaging in commerce - the entrepreneur must have a product or service in mind before creating the business plan. But, that product or service may change as the plan is being developed. For example, I have worked with entrepreneurs who begin their businesses with a plan to work from home only to realize that a better plan is to lease space. The added expense for the space must be incorporated into the plan so that the expenses don't outweigh the revenues thereby lowering profits. A retail space may also require more product for display purposes or in the case of a service business more space for other employee service providers.

If you are a new entrepreneur, please read the above paragraph again so that you will clearly understand the importance of the business plan in your early business development. Every entrepreneur must make a lot of assumptions upfront. How much money will be allocated for product, space, marketing, employees, etc.? These questions are part of every business startup.

Make special note that the [Guide to Small Business Ownership](http://financesonline.org/small-business-ownership/) doesn't ask the entrepreneur what her idea or product or service is for the business. (or whether it knows anything about fashion). Why?

**Repeat after me** - because an idea, product or service is NOT a business!

[![Click me](https://no-cache.hubspot.com/cta/default/77150/045a50c3-8f23-4152-9dc6-901b871a3753.png)](https://cta-redirect.hubspot.com/cta/redirect/77150/045a50c3-8f23-4152-9dc6-901b871a3753)

 Topics: [women entrepreneurs](https://vickidonlan.hs-sites.com/womens-business-blog/topic/women-entrepreneurs), [woman entrepreneur](https://vickidonlan.hs-sites.com/womens-business-blog/topic/woman-entrepreneur), [finances](https://vickidonlan.hs-sites.com/womens-business-blog/topic/finances), [revenues](https://vickidonlan.hs-sites.com/womens-business-blog/topic/revenues), [entrepreneur](https://vickidonlan.hs-sites.com/womens-business-blog/topic/entrepreneur), [small business](https://vickidonlan.hs-sites.com/womens-business-blog/topic/small-business), [business plan](https://vickidonlan.hs-sites.com/womens-business-blog/topic/business-plan)

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