Women's Business Blog

Women's Business Coach: TIP OF THE WEEK: Delegate

Posted by Vicki Donlan on Sun, Apr 4, 2010 @ 07:04 AM

Women entrepreneurs have a particularly difficult time delegating responsibility in their business. Before reading further, ask yourself,

(1) Do I delegate the important needs of my business to others?

(2) Am I willing to ask for help?

(3) Do I know how to search for the expertise I need to get my business to grow to the next level?

(4) Do I believe I will only be a true success if I do everything my business needs by myself?

If you answered yes to the first three questions you are in the minority of entrepreneurial women and you can stop reading this blog as you are on your way to scaling your business to new heights. If, however,  you answered yes to the fourth question you are in the majority and this blog is for you.

You, the business owner, are NOT the business. You cannot and should not rely on yourself to take care of all the responsibilities required of the business. Yes, I realize that you are operating on a shoestring budget and doing your best to stretch your financial resources. But, while trying to bootstrap your business to do more with less you are suffocating any chance you have of scaling your business. You cannot succeed by depending on the energy of one human being who even in the best case scenario only has the capacity for 16/7 -- even you, a superwoman must sleep. Perhaps, you were brought up to believe that asking for help was in some way showing vulnerability and now that you are CEO of your own business the last thing you want to demonstrate is weakness. Yet, all you need to do is spend one hour in the present of your banker, lawyer and/or accountant to observe that depending on others allows you to do the most important job you have in your business - visualize the big picture and develop the constant plan for expansion. 

So, begin this week to delegate tasks to others. Even a sole proprietor can take this opportunity to outsource a task and pay an expert to do the work she would normally do on her own. Watch how quickly your energy for the business will expand. When you spend your time focusing your attention on the tasks that scale the business and you outsource other responsiblities, the business will have greater momentum and higher revenues. This week the word is delegate. Start today so it becomes natural for you to ask for help.