I Will Survive sang Gloria Gaynor in 1978, the mantra women entrepreneurs need to be singing to themselves daily. The economy continues to struggle and all small businesses are needing to find ways to do more with less.
Women entrepreneurs must believe in themselves and the reason they started a business in the first place.
What separates women entrepreneurs from male entrepreneurs too often is the lack of feeling safe in asking for help and finding the support necessary to continue to believe in the dream.
The fact is most small businesses do NOT break even in the first year. Bootstrapping your business makes it even more difficult to reach positive cash flow and statistics report that the majority of woman-owned businesses use this method. All businesses need the investment of time, energy and cash to succeed.
STOP feeling guilty about not reaching your goals! Instead of spending time feeling inadequate as a businesswoman, spend time exploring solutions for what is working.
Here are 4 questions to ask yourself NOW:
(1) Is my product/service priced correctly to make a profit?
(2) Do I know who my target market is and where to find it?
(3) Is my business model right for my industry?
(4) Am I a decision maker or a procrastinator and is this what is holding my business back?
The honest answers to these questions will confirm whether or not you have a business that can survive.
Now, dig in your heels girl and get tough. You will survive!
Finally, please ask for help if you need it. Help is out there - check these out: