Call me crazy but I love cold calling! Yes, I know most business owners don't actually cold call anymore as there is a no-call list that is SUPPOSE to stop the practice, but nonprofits and political campaigns are exempt. I'm sure you've notice these organizations have no fear in calling you while you are eating dinner, watching TV or relaxing in bed with that special someone - but I digress.
The point is nonprofits and political campaigns reach out to people they don't know all the time in order to educate them and encourage them to give their money or attention to the cause. Did I say EDUCATE? I could just have easily said SELL!
So what is it about selling that gets women, particularly, fearful? 
Of course, no one likes to be rejected. Men don't like to be rejected any more than women do, but they are less likely to take a NO personally. Asking for and then getting the sale is one of every small business owners' greatest thrills. I once worked in an office where every salesperson rang a bell when they made a sale. Ringing that bell was definitely an ego boost.
Do you remember Sally Field's acceptance speech at the 1984 Oscars when she stated, "I haven't had an orthodox career, and I've wanted more than anything to have your respect. The first time I didn't feel it, but this time I feel it, and I can't deny the fact that you like me, right now, you like me!" Well, every women entrepreneur wants to feel this way after making her pitch. Yes, making a sale speaks louder than words that the propsect respects you and your business and at the very moment you can't deny they they like you. Or is it more likely that your self confidence, excellent presentation and business acumen has your prospect motivated to do business with you.
Some sales are still a numbers game. You must ask enough potential clients for their business in order to make a certain number of sales. Most sales require a right time right place scenario. If you are selling homes you'll do best when you present your inventory to those who want to buy a home. Purchasing a home is something the average person does about every seven years. So just because you have the best deal in town doesn't create a buyer. In other words, target your market appropriately and you will have more luck in making a sale.
Fear of failure is another reason many entrepreneurs don't spend enough time selling. If you have a lack of encouragement and support from friends and family and have been told over and over again that you can't be what you set your mind to be, you might just believe you are destined to fail. The fact is you have the power to choose your destiny and by finding others who will support you and mentor you there is no reason to believe that you will be anything but successful.
The majority of women are fabulous at selling, they just need to use the skills they have perfected on selling their wants and needs to boyfriends, husbands, and children onto their clients.
Selling is educating others. Selling is convincing others. Selling is charming others. Selling is bringing others around to your way of thinking without coersion or physical force. Selling is very much helping a client in a way that only you know how to accomplish.
Most women in business have no fear of reaching out to help another human being be successful in her/his desire. What women need to do is exchange the word 'help' for the word 'sell' into their mental vocabulary.
As a talented businesswoman, you owe it to your potential clients to help them be successful and in order for you to do that you must sell them on doing business with you.
Finally, there is the fear of success. Now and then, I come across a woman in business who has all the components to be as successful in business as she desires. She acknowledges her talent and doesn't want to lose control of her life. Rather than grow the business and delegate control, her fear of success holds her back. Her fear of selling has more to do with her lack of wanting to be overwhelmed with the work than it does with failing. So, she holds back from selling new customers and stymies the business.
So, the next time you get a cold call from one of those nonprofit or political organization, ask her/him if (s)he will feel personally offended if you say NO, or rejected if you say NO THANKS, or feel like a failure if you just hang up. I promise you these cold callers have no fear in selling!
Learn how to Move Out Of Your Comfort Zone here and start selling!